My daily routine has changed considerably over the past month due to the newest addition to our family – Baby Ava. She’s the most precious little bundle with the cutest nose and longest bay legs you’ve ever seen. Thankfully she’s turning out to be quite the sleeper too, which makes me very happy.

I won’t lie – leaving the business in the hands of my [very capable and awesome] Team Zen has been quite an adjustment. I’ve learned a few business lessons while adapting to the new Ava-Approved Daily Routine.

Below I’m sharing three key things that helped me focus on my family and make space for my business as I move into the next phase of Zenplicified Entrepreneurship.


The entire year of 2013 has been such a blur for me. Back in March, I did a Business Accelerator with Amber McCue. We spent an entire weekend setting high goals and expectations for the upcoming year, getting my financials in order, and brainstorming ways to grow the business.

One weekend later, I discovered I was pregnant. I kicked things into overdrive and spent the rest of 2013 planning and preparing Zenplicity for my absence (and later decided to launch a program 2 weeks before my due date). I was determined to make my goals a reality despite my life changes.

When Ava was born, I realized there were no business plans or goals that could possibly be as important as loving up on my new little bundle or spending time with my 3 year old daughter.

When I slowed down my daily routine, I noticed significant shifts in my mind, body, & environment. The important stuff was magnified and the unimportant things fell by the wayside – completely opposite from what I expected would happen.

I ditched my schedule, stopped obsessing over my inbox, and exercised my CEO Powers by delegating everything I possibly could in order to create more family time.

I am well-rested despite the frequent times getting up in the night with a newborn.

My hubby and I experience more open communication with each other.

My tolerance for 3 year old audacity (and the occasional temper tantrum) increased.

So-called “silly” things like straightening my hair have become more enjoyable! (Not that this happens very often…)

The pile of dishes in the sink takes a backseat to spending 10 minutes coloring with my daughter.

I don’t rush to fold a pile of laundry in the middle of CM’s bath time.

Biz Lesson learned: You can’t experience the joys of being both a mother & business owner if you’re constantly running in overdrive & working after hours.


Contrary to popular belief, I’ve noticed that three year olds have an exceptional ability to fully focus on what they’re doing at any given moment. You don’t see a pre-schooler trying to multi-task. They don’t play with their baby dolls and simultaneously decide to put a puzzle together. They choose to be present in the moment and pay attention to what’s going on in front of them, even if it’s a short span of time.

Being present has reduced my stress levels and allowed me to open myself up to more positive thinking and emotions.

When I use to take CM to the park, I would bring my phone to check email while she was swinging and sliding. Now my phone stays at home, and we play hide and seek together (she always finds me!). She’s learning to pump her legs, which means I get to swing beside her.

Learning to be present has probably been the most challenging lesson for me to embrace. Occasionally, I still slip back into the mindset of trying to get everything crossed off my to-do list in one day or feeling like I have to stretch my energy among several different focal points of productivity. When I feel myself drifting back into my old habits, I stop what I’m doing, close my eyes, and tell myself:

I am doing enough to be happy in this moment.

Biz Lesson learned: Multitasking isn’t all it’s cracked up to be.


This lesson may solve 99% of the problems that come up in my work & business.

Let me set the stage: Imagine trying to swaddle a newborn while you’re trying to wrangle a 3 year old out of her Cinderella Dress and into clothes that are suitable for an outing that doesn’t require glass slippers.

I was in the middle of getting ready to head out to dinner when Baby Ava decided it was time for a blowout requiring an entire package of wipes and a new outfit. Then she decided only 45 minutes after her last feeding session that she was still hungry. I had to call your friends and tell them you’re going to be 30 minutes late to dinner.

Yeah. That definitely happened.

Now, if you know anything about me, you probably know I’m a huge advocate for keeping a schedule, planning my days, and sticking to a routine because those are key components to running a successful business and having time to be an incredible mom, too.

But when the [proverbial] sh*t hits the fan and my plans get turned upside down, I recognize the turn of events, re-evaluate my situation, and rearrange my plans.

Biz Lesson Learned: Be flexible to avoid getting bent out of shape over situations that are outside your control.

Slowing down, being present, and staying flexible helps me properly adjust my daily priorities and keeps me on target for reaching a balance I like to call Zenplicity in both my family & my business.

What’s the biggest life lesson you’ve learned and applied to your business within the last month?

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About the Author:

Jamie DuBose is the CEO, Launch Strategist & Marketing Automation Specialist at Zenplicity. She helps profitable entrepreneurs make strategic marketing decisions that consistently improve their business & increase their revenue. Her expertise lies in creating targeted, high-performing campaigns that track & use behavior-based subscriber metrics to sell more units to a more engaged audience.
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