Thanks for stopping by! I’m Jamie and I’m an Email Nurture Strategist who helps business owners monetize their small email lists.
At Zenplicity, we help people create email marketing strategies that encourage and engage their subscribers to take action….without being weird or pushy. Most of our clients are business owners or service providers selling online products, courses and memberships, and high ticket programs online.
I bet if you had a nickel for every time you heard a digital marketers saying is: "Grow your email list!", you’d be rich. Amiright?
I mean, really. How many PDF downloads and checklists have you opted into, hoping that it would be the golden ticket to finally seeing your subscriber count increase right along with your revenue?
And if you’re like most of my clients, you know what you want. You want to see more revenue come from your email list that you’ve worked so hard to build over the years.
The PROBLEM is that you’ve been conditioned to believe that you need a massive following on social media, thousands of subscribers on your email list to be successful online, and I’m here to tell you that’s simply not the case.
Today, I want to unpack this common myth we hear a lot in the online marketing world, and give you a new lens to look through when you’re working on your email marketing strategy - one that will give you validation, hope and maybe even excitement about that upcoming launch of yours.
My goal is for you to walk away with a new perspective on “email funnels” - one that can be supportive for any business owner, regardless of their email list size, and I’ll share some best practices to guide you through the day to day mechanics of using email marketing to grow your business.
If you’re like most of my clients, you’ve felt the struggles of trying to sell online - the endless stress cycle of launching an offer that results in sometimes not-so-stellar results after spending hours, days and sometimes months of launch planning. You’ve sat down at your blank google document trying to write another email campaign to build “know, like and trust” with your subscribers, but the writer’s block prevents you from ever getting a sentence typed on the page. You’ve tried to ride the wave of the latest “successful launch strategy” only to find that you have to learn another tactic (hello, TikTok), piece of software, or navigate another social media platform your teenager probably operates better than you.
Your reality right now is this: you’re trying to sell like everyone else who seems to be “successful” online, and it just ain’t working.
This can be so frustrating because...
You want more sales, but you have: a budget that appears to be growing and a bank account that seems to be shrinking.
You want more clients from your email list, but you see unsubscribes by disengaged subscribers.
You want more success, flexibility and financial freedom; but you have more stress, burnout and more time spent back at the drawing board trying to build the perfect email funnel.
You want a sustainable, optimized, predictable way to generate more revenue in your business, but if you continue approaching email marketing the way you are now, things will never change.
Why Email Marketing Is One of the Best Assets in Your Business
Listen, I get it. Growing and nurturing an engaged email list of subscribers is HARD, but it’s also the biggest asset you have in your business and here’s why:
- It's FREE to talk to them
- There's NO ALGORITHM to trick (much less, figure out)
- They've already raised their hands to hear from you
But before I go any further, let me tell you a little more about myself and what I’ve learned over the last 10 years of helping clients market and promote their business through email automation. I started my business with “boots on the ground” so to speak, working with clients at a time when digital courses and online programs were booming.
Since then, I have been supporting coaches, service providers and creative visionaries, helping them streamline and simplify their email strategies that have resulted in multiple 6 and 7 figure launches for their businesses.
In fact, I added it up, and over the last 11 years, I’ve worked with over 200 private clients — all OVER the spectrum of list size, business size and niche. And every one of them — at whichever stage of business they were in — wanted to monetize their email list to grow their business. I’ve seen the good, the bad, and the ugly when it comes to email marketing strategies and their performance, and it’s through all of those experiences that I want to help you circumvent the challenges I’ve seen other business owners face when using email marketing as a way to grow their business and sell their offers.
How Email Marketing is Changing for the Better
It’s because of those experiences that I can say:
Gone are the days of using a big ad budget and expecting conversions to pop out of the “bottom of the funnel.”
“Blasting” your email list with false scarcity, deep discounts and outdated sales funnel strategies is one of the most ineffective ways to communicate to your list.
Relying on referrals and other 1:1 methods of gaining new clients cannot be your only way to increase sales and revenue in your business.
Here’s the bottom line: the tides are changing in the digital marketing industry, and it’s becoming increasingly more important for you to pay attention to the things you likely weren’t paying attention to before during your past promotional periods.
And continuing to turn a blind eye to things like email metrics, post-launch data, and segmentation will only keep you stuck in the cycle you’re in now.
It’s not about shifting around your webinar slides and rewriting new email copy until they magically start to “work” for you. It’s about realizing that there’s a missing piece to your current marketing strategy and proactively changing your approach to fuel more sales and revenue growth in your business.
Overcoming Email Marketing challenges will set your business up to start monetizing your small list.
I want to introduce you to the Zen Marketing Methodology - my proven framework for helping clients Identify the warmest subscribers on their list & nurture them toward action in 6 months or less. The marketing magic of this methodology uses the power of subscriber behavior and micro-actions that segment out the warm prospects from “everyone else” on your email list.
Following my Zen Marketing Method will give you a proven framework to follow that will help you monetize your email list in a way that works for your business, regardless of how big or small your email list is.
The Zen Marketing Method - 2 Stages of Email Marketing: Internal & External
The external stages encompass all of the marketing activities that you need to be doing to project your message toward potential buyers. These stages include:
Communicate: which is building awareness through sharing content, value, ideas and solutions to your audience that position yourself as an expert.
Connect: where you inform, educate and add value through great content to encourage people to subscribe and stay engaged on your email list.
Convert: which is the intersection of transitioning your subscribers from a prospect to a buyer through email launches and promotional periods.
Next we move into the internal stages of the Zen Marketing Method, and it’s in these stages where you can put down the notion of having to reinvent the wheel every single time you launch. Internal activities include:
Review: review all the components and assets of your promotional/sales process, but the main goal of this step is to GATHER INFORMATION & INTERPRET IT.
Refine: which is the process of making those changes based on the information you found during the previous stage that will encourage your subscribers to take action.
Repeat: allows you to implement the changes you need to make without reinventing the wheel.
There are a few reasons why the Zenplicity Marketing Methodology is different from any other Funnel Framework:
1. It doesn’t make assumptions about your business model, audience, or messaging that would exclude you from being able to use this framework to grow your business through email marketing.
2. There is no set-in-stone timeline for how long you’ll be in each of these stages. Your timeline will shift and evolve, just like your offerings, launch cycles and energy levels - and that is OKAY! The important thing is to follow the steps in the order they’re in, not based on a linear timeline. That’s why it’s a circle, not a funnel.
3. You *may* find yourself jumping into the framework timeline at a different entry point other than the Communicate Stage. That’s okay too. Again, the whole idea behind this framework and what makes it different is the flexibility of it to fit INSIDE YOUR BUSINESS, not to fit YOUR BUSINESS INSIDE a traditional funnel framework.
If you think this email marketing methodology can’t work for you - let me introduce you to a few clients who I’ve had the pleasure of supporting through the Zen Marketing Method.
Kristin wanted to find ways to automate her prospect nurture and email communication workflows so she could track effectiveness and have more visibility into her monthly revenue as it directly correlated with her prospect calls. We built a communication roadmap outlining of all the touches that a prospect needs to feel confident before making a decision to work with Kristin and ensuring that no new leads slip through the cracks.
Lane wanted to launch her online membership to her email list, but she hadn't communicated with her subscribers in quite a while. She was nervous to promote her offering to her list and didn't want to annoy her subscribers or come across as "too pushy". Together we outlined a simple re-engagement campaign for her existing subscribers, and we put together an email campaign for a Founding Member Launch to debut her new online membership to this segment of her subscribers resulting in 50 new paying members and a near 100% retention rate over the last several months.
It’s been incredible to watch clients go from feeling:
Frustrated at not having a process to find and follow up with warm prospects to encouraged through effective strategies to communicate and convert new buyers.
Fearful of emailing too much to courageous in sending emails to segments of people who have shown interest in buying and seeing positive results.
Confused at the complexity of other funnel strategies to confident after building email automations that promote, engage and encourage subscribers to take action
The myth that you’ve been conditioned to believe: that you need to have a big email list to drive sales and revenue from your subscribers is simply not true. Using a system like my Zen Marketing Method will help you monetize your email list, regardless of how many subscribers you have.
Thank you so much for reading. I wish you the very best as your business grows, if I support you in any way, let's book a Discovery Session to chat more about it.