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I’ve been in major creation mode over here because time’s ticking before my family grows by TWO FEET. Yep, I’m expecting Baby Ava to make her entrance sometime around November 15th!

As if expecting a baby wasn’t enough, I’ve also been growing another baby the past few months – my first online program – MailCHAMP Mastery. I must admit – the launch itself, creation phase, and marketing planning hasn’t been nearly as stressful as deciding between baby nursery colors and researching the perfect baby gear thanks to one super-awesome tool – Evernote.

I’ve fallen in and out of love with Evernote several times over the years, but I’m happy to say that I’m a full fledged Evernote Fangirl for Life after rediscovering it’s massive benefits and potential for keeping me organized.

In fact, it’s kept me so organized throughout the MailCHAMP Mastery Launch, I wanted to share with you how I’ve managed to stay sane, pregnant, and successfully create my program just in case you might be looking for the perfect solution for planning your next program launch.

Tip 1: Create a Special Launch Notebook

One of my favorite things about Evernote is the ability to organize my thoughts in virtual notebooks rather than tasks lists. Sure, I use task lists like a pro (we’ll save this for another post) but after years of being obsessed with printing documents and putting them into a shiny new binder, my brain is still trained to contain all of my thoughts in note form when I’m creating new content. This brings me to my next tip…

Tip 2: Give every lesson it’s own note

I created an individual note for each lesson included in MailCHAMP Mastery. I didn’t waste time at the beginning of my launch process worrying about what specific order the final lessons will be in when the program is completed. Those details can be hammered out later. I simply created a note for each topic that I knew I wanted to cover in the program. Inside each note, I listed the general topics I wanted to cover in that lesson.

From there, I collected my thoughts as they came to be and organized my brainstorming ideas into sections. Pretty soon, I had clearly designated divisions for video modules!

Now I was ready to start figuring out what exactly I was going to say. I wanted to have my entire script in sentence form instead of bullet point form, so I started filling in the holes throughout my notes. I used notations and text highlighting to guide myself through video recording sessions.

Tip 3: Keep course deliverables in one note

You can literally drag and drop attachments right inside Evernote notes without keeping them inside a regular folder on your desktop or dropbox. I created a special note for housing all of my handouts, and I organized them by which module they’ll be part of. This works like a charm, especially since I can easily download a copy of any PDF whenever I’m ready to upload it to my MailCHAMP Mastery site.

If you want to keep backups of your course handouts elsewhere, by all means, don’t let me stop you! But I sleep better at night knowing that my entire course content is kept in the same Evernote notebook and is backed up in the Evernote Cloud. Lord knows I need all the sleep I can get these days. ;)

Tip 4: Create at-a-glance reminders to keep the high priority notes at the top

My use of Evernote Reminders is a bit unconventional. I have enough notifications and due dates within my project management software. I click the little reminder icon at the top right-hand side of my note when I want to pin it to the top of my notes viewing panel. This keeps my important notes that I regularly refer to right at my fingertips.

Tip 5: Find a VA or Project Manager and share the notebook!

There’s no way I’d be able to manage this entire MailCHAMP Mastery launch by myself. I couldn’t be more grateful for Team Zen Project Manager, Karen who helps keep me on track on a daily basis. We both have access to my MailCHAMP Mastery Evernote Notebook, and it’s a living breathing document for us to both work on. The entire Team Zen doesn’t have access to it; when we need to pull in a team member to complete a launch task, it gets assigned in our project management software. This simplifies our workflow and bridges the gap between content creation and task management.

There you have it. A play by play of my experience using Evernote to organize and launch MailCHAMP Mastery.

Are you an Evernote Lover or Hater? Are you curious about an Evernote feature or do you have a question about the program? Ask me in the comments!

P.S. Curious to see Evernote translate into an online program? Check out MailCHAMP Mastery here!

About the Author:

Jamie DuBose is the CEO, Launch Strategist & Marketing Automation Specialist at Zenplicity. She helps profitable entrepreneurs make strategic marketing decisions that consistently improve their business & increase their revenue. Her expertise lies in creating targeted, high-performing campaigns that track & use behavior-based subscriber metrics to sell more units to a more engaged audience.
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