If you've been around the online marketing world for any length of time now, you've probably heard that you should be tracking email metrics and other data. Today I'm giving you a sneak peek at WHY that data is so important, and you'll get a little glimpse into a real-life client use case! 

About the Author:

Jamie DuBose is the CEO, Launch Strategist & Marketing Automation Specialist at Zenplicity. She helps profitable entrepreneurs make strategic marketing decisions that consistently improve their business & increase their revenue. Her expertise lies in creating targeted, high-performing campaigns that track & use behavior-based subscriber metrics to sell more units to a more engaged audience.
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